2/16/2005 - Upper Main Alliance: Exciting Times

Tuesday, February 15th, 2005

Welcome to the first e-mail from the Upper Main Alliance, a public private partnership formed as an alliance between the business community and the City of Hackensack. The district extends along Main Street from Mercer Street to Clinton Place, and includes 116 commercial properties and 316 businesses.

This e-mail program has been established to keep our members, City officials, and the general public informed on the programs, goals and accomplishments of our organization.

The Executive Director and staff were hired on June 1st, 2004 and have established an office at 238 Main Street, Suite 100.


  • An informational Newsletter about the Upper Main Alliance was sent out to all commercial property owners and business owners during the summer.

  • A local marketing company, E. Fitz Art, was hired and has created our logo, slogan, corporate colors and stationery package.

  • A Clean and Green program has been established and the Atlantic Maintenance Corp. has been hired to maintain and keep our district clean. To date Atlantic Maintenance has painted all street furniture, fire hydrants, and parking meter posts, along with power washing any and all graffiti within the district. The maintenance company provides two workers. These workers maintain the planters, sweep, empty garbage cans and remove any debris within the district. You may see the staff who wear our uniforms to display our corporate name out on the street on Monday, Wednesday and Friday, between 9:00 A.M. and 3:00 P.M.

  • Twelve new garbage cans were placed at strategic locations throughout the district. 

  • The organization has purchased and placed 38 terra cotta planters at all major intersections to help beautify the district.

  • The Upper Main Alliance had reached out to the Hackensack Post Office and, to date, all mail boxes have been replaced with renovated freshly painted boxes. 

  • The Upper Main Alliance had requested the Traffic Department to paint all cross walks within the district and, to date, all cross walks have been painted, making it a safer environment for all. 

  • The Upper Main Alliance had requested that the Hackensack Fire Department consider an alternate response route, unless the dispatched location is directly on Main Street. Main Street is a very narrow thoroughfare with two sided parking, pedestrian traffic and retail and professional businesses. This request was reviewed and we are glad to report that the Fire Department has adjusted their procedure as follows: Daily from 8:00 A.M. to 6:00 P.M. if any response is necessary to the north end of the City, including Main Street up to Sears, the Department will use River Street to Anderson Street as a primary route.

  • The Public Relations Committee has met on several occasions with the Bergen County Community Action Program representatives and has begun to set up a dialogue for future meetings in regard to the homeless concerns within our district.


  • A façade and signage grant program which will be an incentive and assistance to property and business owners who wish to renovate their buildings and storefronts.

  • A co-op advertising program that will enable the Upper Main Alliance to contribute co-op dollars to any merchant within the district that places their advertising within our ad shell.

  • A banner program that will display 46 banners within our district establishing the name Upper Main as a destination point for consumers.

  • A newsletter to keep our membership up-to-date on our goals and accomplishments.

The mission of the Upper Main Alliance is to address issues facing the business community with the goal of improving the local economy and the overall business climate in Hackensack.

We look forward to the future and your support to bring exciting times back to Hackensack’s Upper Main business district.

Executive Director
Upper Main Alliance