Monday, December 19th, 2005
HACKENSACK UPPER MAIN STREET COMES ALIVE FOR THE HOLIDAYS
The Upper Main Alliance has been hard at work promoting the Upper Main Business District for this holiday season. The organization has recently invested $20,000.00 out of the year 2005 budget to lease 40 holiday wreaths and garlands that have been placed on the 40 light poles lining the Main Street business district. In addition, 40 banners have been purchased with the slogan "Exciting Holidays Upper Main". Procom Sound has been contracted to place speakers throughout the district to play continuous holiday music during the season.
Leo Pflieger, Executive Director of the Upper Main Alliance, says the organization and ten local businesses have contracted with Cablevision to promote the district through a cable commercial from November 1st to December 25th. Due to a fantastic response from the merchants over 1500 commercials will air on Cablevison during the holiday season. Pflieger says as an incentive to the businesses the Upper Main Alliance established a $3,000.00 budget and had offered $250.00 rebates to businesses taking advantage of the program. The commercial will air on all popular networks and promote the participating businesses and the Upper Main District.
Public Relations Chairman, Jerry Some, says the Upper Main Alliance, in conjunction with the Bergen County Community Action Program, has completed a successful drive of donations to the homeless. Mr. Some says there was a worthwhile response from local residents donating items such as clothing, blankets, toiletries and household items.
The Upper Main Alliance has installed signage throughout the district leading holiday shoppers to the newly acquired parking lot on the southeast corner of Berry Street and State Street. This parking lot has 41 spaces allocated for free shopper parking with a two hour limit restriction. Pflieger says we hope the holiday shoppers utilize this lot as it is centrally located and is the first free shopper parking offered in the Hackensack business district.
All businesses have extended their store hours for the holiday season and we hope that residents support the local businesses in Hackensack.